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Livcer Presents New Mini Color Kit

Livcer offers a new mini packaging compact.

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By: Jamie Matusow

Editor-in-Chief

Livcer is launching a new deluxe mini kit at MakeUp in New York. It contains a mirror, an applicator sponge, and a well that can be filled with foundation. The square palette snaps closed, and is protected by an outer paperboard sleeve that folds over to close. All instructions and ingredients are printed on the sleeve.

This packaging option can be used as a deluxe sample, or as a stand-alone mini product — especially one that might be marketed as part of a travel kit, or one appealing to teens.

The thermoformed palette is made from polyethylene terephthalate (PETG), which is more eco-friendly than other materials, and certified by Ecocert, according to the company.

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